Sauer Brands Inc., a scaled platform of main brands of Condiment and Seasonings, on February 19, 2025, announced the conclusion of its previously announced transaction in which Advent International, a Global Private Capital Investor, has won the saueer brands By Falfurrias Capital Partners.
Transaction conditions were not detected.
“We are excited to welcome the Sauer brand in our portfolio and build the success the company has already achieved,” said Tricia Glynn, a Advent management partner, in a statement. “Our aspirations are to enable even more customers to discover and fall in love with Sauer brands, including Duke’s Mayo, Salsa Gourmet Salsa and Kernel season.”
Regarding the closure of the transaction, Sauer Brands also announced that E. Yuri Hermida was appointed as the chief executive of the company, in force March 12th.
Hermida brings decades in the construction and scaling of consumer brands, including recently serving as the EVP, the leading Officer of Constellation Brands, a leading alcohol beverage company.
Hermida was previously president of Sovo Brands, a food company packaged by the consumer focused on the purchase and construction of divisive growth brands, and as Reckitt’s executive vice president, a multinational consumer manufacturer in the categories of health, hygiene and food , where he supervised the company’s multibillion-domestic hygiene business.
As previously announced, Todd Lachman, an executive of the packaged consumer goods, has joined the Sauer brands as chairman of the Board of Directors.
“Now that the transaction is officially complete, we are excited to welcome Yuri to run an ambitious concert growth strategy with a Sauer brand leadership team,” Lachman said.
Lachman added, “With the deep expertise of Yuri and the proven track record in leading and growing multibillions brands in geography, we will be well positioned to catapult Sauer brands in its upcoming growth chapter.”
“I am honored to join the Sauer brands at such an important time and I am excited to partner with the talented Sauer and Advent team, a tried investor in the global food space,” Hermida said.
Morgan Stanley & Co. LLC served as the main financial adviser and McGuirewoods LL served as the legal adviser to the Sauer brands.
William Bler & Company, LLC served as a co -financial Sauer brand advisor. CenterView Partners LLC served as Financial Advisor and Weil, Gotshal & Manges LLP served as a legal adviser to advent.
Sauer Brands Inc. It was founded as CF Sauer Company in 1887, in Richmond, Virginia.
Company production facilities are in Richmond, Virginia; Mauldin, South Carolina; New Century, Kansas; and San Luis Obispo, California.
Company sells popular brands including Duke’s mayonnaise, Kernel season, The Spice Hunter, Mateo’s Gourmet Salsa and Sauer’s.
Sauer Brands Inc. It also produces private label products for retail channels and away from home.
It was in Camp Sevier in 1917, which began the legacy of Duke’s mayonnaise. Eugenia Duke and Greenville, South Carolina, made sandwiches in her home kitchen to sell them in army canteen during World War II.
Advent is a leading global private capital investor committed to working in partnership with management teams, entrepreneurs and founders to help transform businesses.
With 16 offices in five continents, it oversees more than $ 93.5 billion in management assets and has made more than 420 investments in 43 countries.